Carlo's Pulpería Grocery Delivery App

I created Carlo's Puplería app to attract and retain customers in our online system. The goal was to create a product that could compete in the market against the competitors. Said competitors offer mobile apps for customers to complete the process of ordering and tracking their orders. I wanted this product to increase customer satisfaction and sales of the products offered.

As I initialized the user research process, I conducted many interviews and created empathy maps. This ensures that the users’ needs are documented and used later to meet them. The primary user group that I identified through the research was working adults who do not have time to shop for groceries and everyday essentials. It is important to state that there were other factors, such as people who want to enjoy their time off and would rather stay in or enjoy their personal lives without worrying about going to the store and spending so much time browsing for items.

I looked for multiple competing companies with mainly the same type of features I created. I found two that competed directly and one indirectly. Carlo's Pulpería is designed for users to avoid spending their time inside stores shopping for their necessities.

While analyzing the features of the competitors' applications, I found that:

– Store selection is limited

– Too many screens are required to complete an order

– Overwhelming amount of information on the screen