Case Study:

MegMade Internet Marketing Strategy

Strategy Objectives

Our main goals to improve MegMade's digital campaign were:

1. Increase Brand Awareness

2. Increase purchase Consideration and Traffic

3. Build Trust

Personas

User Research

Based off of the target personas, we concluded that they all have interests in common. These include:
- Inspirational visuals

- Educaiton

- Community

Competitors

Our Strategy - Pinterest Revamp

- 3rd largest social media app in the U.S.

- Has the most referral traffic across all social networks

- 60% of users prefer the platform to toher social networks

- Reaches 77% of all women 25-54 in the U.S. (women are expected to control almost 75% of discretionary spending worldwide by 2028

MegMade vs. Competitors on Pinterest

Owned Strategy - Social Media Posts and Campaign

Paid Strategy - Influencer Collaboration

Keywords

Finances

Pinterest is the best platform for MegMade to develop their brand. Through out campaings and use of keywords, we will bring awareness to potential customers.

Using the #IMadeThis campaign, influencers and clients will invite more engagement to the MegMade community.